Coupons On Your Cell Phone?

It was recently announced that the Kroger grocery store is partnering with several consumer-goods companies to deliver coupons via the cell phone.

My first thought was "how do you clip mobile coupons?"

How It Works:
Instead of clipping coupons, consumers will need to download an application called Cellfire to their mobile devices. With Cellfire, they can view offers from Proctor & Gamble, Clorox, Del Monte, General Mills and Kimberly-Clark.

The tool then creates personal lists for the shopper, which is linked to the customer's loyalty cards. When the customer makes their purchases, the loyalty card applies the discounts.

Personally, I have always been suspicious of loyalty cards that keep track of everything I purchase in exchange for discounts that all shoppers should get in the first place. But if this new change means I do not have to worry about losing coupons, I might be happier about using them.

Now if only CVS would use this system as I lose their valuable receipt printed coupons more than any of the others.